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Apex Hides The Hurt
A brilliant, witty and exhilarating novel.The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the aristocracy of town sees no reason to change the name at all. What they need, they realise, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything, and efforts of our hero may result in not just a new name for the town but a new and subtler truth about it as well.
