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Providing Exceptional Customer Service
Many organisations chase the Holy Grail of Obtaining new customers, spending time, money and energy on winning them only to provide them with a service or product that quite frankly is inferior. What a waste. In addition those dissatisfied customers will tell others about their experience and once an organization gains a negative reputation it is extremely difficult to change it. Having a good reputation for excellent service and products is one very successful way of building a competitive advantage.
